DM trends in the eyes of the representatives of the market

Date: 29-8-2005
This year Czech Post has lost its monopoly, which has lead to a liberalisation in Direct Marketing. Companies believe that the new competitive environment will involve new technologies. In the long term, the sector expects a shift to Europe-wide distribution of items. How do the representatives of the market see these changes? There are many hints in the answers to the three questions of Strategie magazine.