An imaginative mailing campaign announcing the launch of a new information internet portal. The pillar of this campaign were the functional police handcuffs produced in a light allow, so in the end, it was obvious that this was a mock-up. The basic idea to promote this new website was an indivisible connection between the potential visitors and the contents of the website with emphasis on a permanent link between the website and the client. This form of addressing proved to be very effective, which was reflected in the subsequent, successful launch and operation of the portal, which in a short time has gained an extraordinary popularity and has become one of the most visited information websites, providing objective information with the popular slogan “you know what's happening”.