Campaign for a company that sells corporate benefits. The aim of the mailing campaign was to draw the attention of selected companies to the advantage of participating in benefit programs for their employees. The mailing included an explaining letter with emphasis on the desirability of the use of benefits as a non integral part of salaries for both employers and employees. Part of the package, which remarked on the undisputed tax benefits of these programs, was a small gift in the form of an inflatable balloon, which gave a lighter view to the otherwise serious problematic of non taxed income of employees.